Ah, April Fools' Day. A day that I don't necessarily mind, as long as the pranks are happening to someone else. For example, if anyone pulled this Jimmy Kimmel stunt on me while I had my first sip of tea in the morning, things would end badly. (Seriously, all I can imagine is scalding liquids being spilled and thrown on innocent people. Not cool.)
What I do enjoy, however, is seeing how creative or otherwise into it some companies get. Take Uber, for example. I received this email at 7:30 a.m., which I actually bought for a few seconds until I read the hilarious quote at the end. I just assumed SkyMall was takin' it to the streets, so to speak.
I actually clicked on the video and was even more impressed. The Shoulder Selfie Camera made me laugh out loud. (And you know some people out there actually want one.)
That's some serious effort.
But wait, there's more! They actually created a SkyMall-like catalog. Would you be interested in the blanket of human hair? Or perhaps the Signed and Framed Photo from an Out-of-Work Actor?
If you are in need of a laugh, flip through the whole thing. The best part is there's no mention anywhere that it's a gag.
My longtime freelance employer, Redbox, pulled a great one today as well with Petbox. At first I thought it was just a bunch of already-existing animal-centric films, but then I looked a bit closer...
Once you scroll down past "the fold," as we Web people say, you'll see that they fess up--and provide a little April Fools' Day bonus. My favorites are Gone Squirrel, Fox Catcher and Fifty Shades of Greyhound.
It's only a few hours into the day, so I'm sure there will be some other great pranks to come. As long as I'm not the unwitting target, it's all good.
- e
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